Last Updated: June 10, 2026

This Cookie Policy explains how Surebeauty (“Company”, “we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://surebeauty.com/ (“Websites”). It explains what these technologies are, why we use them, and your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or information that becomes personal information if combined with other data.

1. What Are Cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. Website owners widely use cookies to make their websites work, or operate more efficiently, as well as to provide reporting information.

  • First-Party Cookies: Cookies set by the website owner (in this case, Surebeauty).

  • Third-Party Cookies: Cookies set by parties other than the website owner. These enable third-party features or functionality (e.g., advertising, interactive content, and analytics) to be provided on or through the website. The parties that set these cookies can recognize your device both when it visits our website and when it visits certain other websites.

2. Why Do We Use Cookies?

We use first- and third-party cookies for several reasons:

  • Essential Cookies: Required for technical reasons so our Websites can operate.

  • Performance & Functionality Cookies: Used to enhance user experience, track interests, and enable specific site tools (like live chats or videos).

  • Advertising & Analytics Cookies: Served by third parties to measure marketing success, display targeted ads, and compile site usage data.

3. How Can I Control Cookies?

You have the right to decide whether to accept or reject cookies.

Cookie Consent Manager

You can exercise your cookie rights by setting your preferences in our Cookie Consent Manager, which can be found in our website's notification banner.

  • The Consent Manager allows you to select which categories of cookies you accept or reject.

  • Essential cookies cannot be rejected as they are strictly necessary to provide services to you.

  • If you choose to reject cookies, you may still use our website, though your access to some functionalities and areas may be restricted.

Browser Controls

You can set or amend your web browser controls to accept or refuse cookies. As the methods vary from browser to browser, please visit your browser's help menu for more information.

Opting Out of Targeted Advertising

Most advertising networks offer a way to opt out of targeted advertising. If you would like to find out more information, please visit:

4. Specific Types of Cookies Used on Our Websites

The specific types of first- and third-party cookies served through our Websites and their purposes are detailed in the tables below. (Please note that specific cookies may vary depending on the exact Online Properties you visit).

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Name Provider / Service Purpose Country Type Expiry
__tlbcpv Termly Used to record unique visitor views of the consent banner. United States HTTP Cookie 1 year

Performance and Functionality Cookies

These cookies enhance the performance and functionality of our Websites but are non-essential. Without them, certain tools (like live chat software) may become unavailable.

Name Provider / Service Purpose Country Type Expiry
__lc_cid LiveChat Inc. Enables live text-based conversations with website visitors. United States HTTP Cookie 1 yr 11 mos 29 days
__lc_cst LiveChat Inc. Enables live text-based conversations with website visitors. United States HTTP Cookie 1 yr 11 mos 29 days

Analytics and Customization Cookies

These cookies gather data to help us understand how our Websites are being used, the effectiveness of marketing campaigns, and to customize user experiences.

Name Provider / Service Purpose Country Type Expiry
#.gif TowerData Gathers data about website clients to help optimize ad targeting. United States Pixel Tracker Session
_ga Google Analytics Records a unique ID used to generate statistics on website usage. United States HTTP Cookie 1 yr 11 mos 29 days
_gid Google Analytics Keeps an entry of a unique ID used to generate statistical data on site usage. United States HTTP Cookie 1 day
gat# Google Analytics Regulates the rate of data requests to Google Analytics. United States HTTP Cookie 1 minute
cna AliExpress (AliMom) Generates a unique ID to track and analyze visitor movement across the site. China HTTP Cookie 9 yrs 11 mos 28 days
gen_204 Google Standard system internal diagnostic tracker. United States Pixel Tracker Session

Advertising Cookies

These cookies make advertising messages more relevant to you. They prevent the same ad from continuously reappearing, ensure proper displays, and select ads based on your interests.

Name Provider / Service Purpose Country Type Expiry
ga-audiences Google AdWords Re-engages visitors likely to convert based on online behavior. United States Pixel Tracker Session
test_cookie DoubleClick Checks if the user's browser supports cookies. United States Server Cookie 15 minutes
__gads Google Ad Manager Measures user ad interactions and prevents showing the same ad repeatedly. United States HTTP Cookie 1 year 24 days
google_experiment_mod Google AdSense Used for experimenting with advertisement efficiency across websites. United States HTML Local Storage Persistent
um AddThis (Improve Digital) Enables the real-time ad bidding process. United States HTTP Cookie 1 year 24 days
uid AddThis (Adform) Contains a unique ID to identify a returning user. United States HTTP Cookie 1 year 24 days

Social Networking Cookies

These cookies enable you to share pages and content that you find interesting on our Websites through third-party social networks. They may also be used for advertising tracking.

Name Provider / Service Purpose Country Type Expiry
__atuvc / __atuvs AddThis Updates and displays the correct modern social media share counts. United States HTTP Cookie 1 year 1 mo / 30 mins
bt2 AddThis Records visited site sections to recommend related content to the user. United States HTTP Cookie 8 months 12 days
na_id AddThis Assigns a unique user ID to track sharing patterns on the site. United States HTTP Cookie 1 year 24 days
uvc / di2 / ouid AddThis Enables visitors to share content across popular social media channels. United States HTTP Cookie 1 year 24 days to 1 yr 1 mo
_at.hist.# AddThis Stores user sharing history via the AddThis social widget. United States HTML Local Storage Persistent
at-lojson-cache-# AddThis Temporarily stores plugin operational data. United States HTML Local Storage Persistent
loc AddThis Geolocation cookie used to optimize localized social sharing configurations. United States HTTP Cookie 1 year 1 month

Unclassified Cookies

These are cookies that are currently in the process of being classified alongside their providers. They generally support internal settings like layout, currency choice, or live chat subroutines.

Name Estimated Provider Inferred/General Function Country Type Expiry
country / currency Surebeauty Remembers localization preferences (country/currency). United States HTTP Cookie 30 days
lang Surebeauty Remembers the user's language selection. United States HTTP Cookie 30 days
routerType / tempId Surebeauty Routing controls and temporary session identification identifiers. United States Server Cookie 1 min / 30 days
itemline / _mcw Surebeauty Operational user session state indicators. United States HTTP Cookie 30 days / 1 hour
lc2_cid / __lc2_cst LiveChat Inc. Supplementary chat management records. United States HTTP Cookie 1 yr 11 mos 29 days
__oauth_redirect_detector LiveChat Inc. Detects login authentication redirects for safe chat launch. United States Server Cookie < 1 minute
CNZZDATA3285751 / sca Umeng/CNZZ Analytics and site traffic diagnostics. United States HTTP Cookie 5 mos 29 days / Session
UM_distinctid / atpsida Umeng / AddThis Analytics visitor distinction ID. United States HTTP/Server Cookie 5 mos 29 days / Session
vc AddThis System distribution validation marker. United States Server Cookie 1 year 24 days
goog_pem_mod / at-rand Google / AddThis Operational layout formatting modifiers. United States HTML Local Storage Persistent

5. Other Tracking Technologies (Web Beacons, Pixels)

Cookies are not the only way to recognize or track visitors to a website. We may use other similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”).

These are tiny graphic files containing a unique identifier that enable us to recognize when someone has visited our Websites or opened an email we sent. This allows us to:

  • Monitor user traffic patterns from one page to another.
  • Deliver or communicate with cookies.
  • Understand whether you arrived at our site via an online advertisement displayed on a third-party website.
  • Improve site performance and measure the success of email marketing campaigns.

In many instances, these technologies rely on cookies to function properly; declining cookies will therefore impair their functionality.

6. Flash Cookies (Local Shared Objects)

Websites may also use "Flash Cookies" (also known as Local Shared Objects or “LSOs”) to collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookie storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions.

Please note that restricting the acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including those used in connection with our online services.

7. Targeted Advertising

Third parties may serve cookies on your device to deliver advertising through our Websites. These companies use information about your visits to this and other websites to provide relevant advertisements about goods and services you may be interested in.

They may also employ technology to measure the effectiveness of their advertisements. The information collected through this process does not enable us or them to identify your name, contact details, or other directly identifying details unless you choose to provide them.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

9. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at:

  • Email: support@surebeauty.com

  • Phone/WhatsApp: +86 18938075487

  • Service Hours: Monday–Friday, 09:00–18:00 (GMT+8)